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About the SD Association

In January 2000, Matsushita Electric Industrial Co., Ltd. (Panasonic), SanDisk Corporation and Toshiba Corporation established the SD Card Association as a new industry-wide organization charged with setting industry standards and promoting wide acceptance for the SD Memory Card in digital applications.

Objectives

The association aims to establish the technical and specification standards for SD Memory Card applications, to continuously promote the SD memory card as the de-facto industry standard, and to encourage the development of digital A/V, wireless communication, and digital networking products that utilize the many unique benefits of SD technology.
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