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Fact Sheet

MISSION: Set industry standards and promote Secure Digital (SD) product acceptance in a variety of applications
ASSOCIATION: The SD Association is a global open industry standards organization established in January 2000
CURRENT SPECIFICATION: SD Specification Version 3.00 created SDXC, Extra High-Capacity Memory Card
FORMATS:

SD, miniSD and microSD offer storage up to 2 gigabytes
SDHC, miniSDHC and microSDHC offer storage up to 32 gigabytes
SDXC and microSDXC will offer storage up to 2 terabytes

USAGE: SD technology can be found in dozens of product categories used by more than 400 brands offering 8,000 product models. It is the storage media leader for mobile phones, digital audio players, car navigation systems and electronic books

SD cards offer CPRM for digital rights management
FOUNDERS: Panasonic Corporation, SanDisk and Toshiba
LEADERSHIP: Norm Frentz, Chairman
Stella Li, Treasurer
Board Member Companies:
ATP, Canon, Hewlett-Packard, Kingston, Panasonic Corporation, Phison Electronics, Motorola, NEC, Nokia, Samsung Electronics, SanDisk, Sharp, Silicon Motion and Toshiba
MEMBERS: More than 1,000 companies
ANNUAL DUES: Executive $4,500
General $2,000
WEBSITE: www.sdcard.org
MEDIA/ANALYST CONTACT: media@sdcard.org
WRITE: SD Association
2400 Camino Ramon, Suite 375
San Ramon, CA 94583
USA