思想创新 - Articles by Our Experts

March 15, 2019
Why microSD Express Memory Cards Rule: The Many Advantages of the PCIe and NVMe Standards

The latest version of the popular microSD form factor brings SSD levels of performance, creating a host of new opportunities for memory card users.

By: Yosi Pinto

In the nearly two decades since the SD Association (SDA) introduced its first memory cards, SD and microSD memory cards have cycled through numerous evolutions and industry trends. Now, the microSD Express memory card takes a giant step forward by giving the microSD form factor PCIe® and NVMe™ capabilities alongside the legacy SD interface. [...]

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February 14, 2019
The Triple Threat of Innovations Supporting SD Express

The combination of new hardware capabilities; interface and platform solutions; plus redesigned software stacks creates new possibilities for memory card users

By: Anthony Constantine and Jacek Wysoczynski

PCIe® and NVMe™ solid state drives (SSDs) are the predominant solution in today’s client systems, used for storage in several applications. As PCIe/NVMe brings lower software stack overhead and reduces latency, it has become the most used interface in SSDs for desktops, laptops, all-in ones and two-in-ones. It is the preferred choice for servers, even in the largest data centers, and has also found usage in Internet of Things (IoT) and automotive. [...]

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January 25, 2019
A New Industrial Revolution: IIoT and SD Memory Cards

SD memory cards, supported by SD Express, are essential for businesses transforming their operations

By: Alice Chou

We’re on the brink of a revolution – a new industrial revolution. Across the world, businesses are digitally transforming the way they operate, and the backbone of this transformation is the Industrial Internet of Things (IIoT). IIoT comprises internet-connected, software-managed machinery and devices and the advanced analytics platforms that process the data they produce, all of which combine to create operational efficiencies. [...]

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October 25, 2018
Living on the Edge: A Data Storage Revolution

The new SD Express is an ideal vehicle for an edge storage and computing gateway

By: Crystal Chang

The future is here, and it requires removable storage – lots of it. Trends such as the Internet of Things (IoT), Industrial IoT (IIoT), connected cars and automation are creating overwhelming volumes of data that need to be collected, stored and analyzed. Fast transmission, access and retrieval of the torrents of data from the cloud are straining network infrastructures, making storage on the edge a more viable option for timely, cost-effective and responsive storage and computing. [...]

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September 13, 2018
Growing Demand, Growing Capacity: An introduction to the new SD Ultra Capacity function

SDUC is a response to market demands for expanded storage in SD memory cards

By: Akihisa Fujimoto

In June 2018, the SD Association (SDA) released SD 7.0, introducing two major new functions: SD Express and SD Ultra Capacity (SDUC), which boosts the limits of traditional SD memory cards’ capacity to meet the needs of users everywhere, both consumer and industrial, by extending the potential maximum SD memory card capacity up to 128TB. [...]

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July 5, 2018
Change for the Better: Introducing SD Express

A demand for memory cards with higher speeds; improved protocols and interfaces; high performance sequential; and random access spurred the creation of SD Express.

By: Yosi Pinto

It’s not uncommon for consumer and business behaviors to influence major changes in an industry. Consider the constant demand for more storage. Billions of connected devices are expected to generate 155 yottabytes of data by 2021. [...]

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May 2, 2018
Controllers: The Unsung Heroes in Achieving A2

All the buzz about A2’s stellar performance specifications would be for nothing without controllers guiding the promise into reality.

By: Rex Kuo

The brain is arguably the most important organ in the human body, managing and directing the function of all other systems, and turning the body’s collection of cells into a symphony of living matter. [...]

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January 18, 2018
Now Trending: SD Memory Cards

Eight trends in 2017, plus a look to the future

By: Paul Norbury

When historians of the future look back on the top tech trends of 2017, certain technologies will likely stand out: blockchain, facial recognition, Internet of Things (IoT), autonomous vehicles and machine learning. However, those historians would be remiss to forget the ever-reliable microSD memory card.....]

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November 1, 2017
SSDs, USB Drives, SD Memory Cards: Know the Difference

Choosing the right storage option for the right application

By: Keith Tsai

Gone are the days when consumers and businesses had to use unwieldy floppy disks, cassette tapes and CDs for music, videos and files. Portable storage options are more efficient these days, giving users the flexibility to choose between such options as USB flash drives, SD memory cards and microSD cards, and solid-state drives (SSDs) for their data storage needs.....]

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October 2, 2017
Delivering Advanced Mobile Application Performance with A1

The A1 spec progresses microSD memory card technology even further, with a few factors driving industry need

By: Dinesh Bahal

We live in a new, mobile-centric world where more people every day use smartphones and tablets to manage their lives. The content being captured with today’s mobile devices is significantly more advanced and sophisticated than previous digital data, generating much larger file sizes, and thus requiring devices with higher performance and larger storage capacities. New versions of mobile operating systems, such as Android Marshmallow, Nougat and Oreo, allow external memory card storage to be treated as if it was embedded memory.....]

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July 10, 2017
What to Know Before Storing Data on a SD Memory Card

The 5 most critical traits about SD memory cards

By: Crystal Chang

User experience, and the constant need for more efficient and cost-effective products, continue to drive innovation of new technology and the evolution of SD standards. For that reason, the SD Association is committed to defining and adopting new standards through its Technical, Compliance and Marketing Committees, representing the interest of more than 800 member companies worldwide....]

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June 14, 2017
The State of the microSD Memory Card in 2017

Consumer demand and new applications continue to drive innovation, standards and performance

By: Brian Kumagai, president of the SD Association

As long as data caps, wireless network gaps and security concerns continue to exist, there will always be challenges retrieving content over open networks. The ability to store content locally and access it via smartphone will be necessary as long as the creation and consumption of data continues to grow at its rapid pace – and microSD memory cards can create a consistent, seamless and enjoyable user experience while also providing local data storage. [...]

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March 24, 2017
Applications in Action: Introducing the Newest Application Performance Class

The new features found in A2, and what A2 means for consumers and manufacturers

By: Yosi Pinto

Market needs are always evolving, and for the optimal user experience, manufacturers and consumers alike must stay in touch with updates to SD memory card standards. Most of today’s Android and Windows smartphones and mobile computing devices allow application data to be saved on removable cards. Additionally, when Google released Android Marshmallow in 2015, it expanded microSD memory card support by offering Adoptable Storage Devices, allowing users to run applications directly from [...]

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December 20, 2016
Understanding the Difference Between Consumer and Industrial SD Memory Cards

Industrial and OEM users have more unique options

By: Paul Norbury

SD memory cards as a technology have a proven track record as the most successful removable storage form factor of all time. They are a simple, trusted and low-cost solution. They are also supported by a very large percentage of the consumer electronics industry, and SD slots can be found on many everyday devices, including smartphones, tablets, DVRs and in-car video recorders. [...]

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November 14, 2016
Think Big: The Rise of 4K and 8K Content

SD memory cards are optimal for recording, storing and streaming ultra-high-definition content

By: Noriya Sakamoto

There’s been a lot of buzz lately in the consumer electronics market around one particular letter of the alphabet: K – as in 4K and 8K. 4K refers to a display device or content that has a horizontal resolution of roughly 4,000 pixels and vertical resolution of 2,000 pixels, whereas 8K is about 8,000 pixels horizontally and more than 4,000 pixels vertically. 4K is also known as ultra-high-definition, whereas 8K doesn’t even have a qualifier like that yet [...]

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August 26, 2016
The Card Versus The Cloud

The never-ending quest for more storage

By: Dinesh Bahal

Card or cloud? That is the question that consumers and businesses will be asking themselves more and more frequently when they think about storing and sharing video, photos and other files – whether to upload the files to the cloud or save them on a local storage device like a microSD™ memory card, SD™ card, high-capacity USB drive or even a solid-state drive. [...]

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June 30, 2016
Removable Storage Flies High in Aerial Imaging

microSD: The unsung hero of a rapidly growing market

By: Wes Brewer, VP and GM of Lexar, a global brand of Micron Technology

Drones, also known as unmanned aerial vehicles (UAVs), are one of the most popular and quickly growing segments of the camera market, providing new possibilities for professionals and enthusiasts alike. Along with the explosive growth of this market comes an ever-growing demand for high-performance, high-capacity removable microSD storage to meet its needs. [...]

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May 13, 2016
The State of the microSD Memory Card in 2016

New applications continue to drive innovation, standards and performance

By: Brian Kumagai, president of the SD Association and Yosi Pinto, chairman of the SD Association

When one thinks back to 2005, the year of the microSD memory card’s debut, it feels like far more than 11 years has gone by. YouTube was just a tiny startup company, and scientists were years away from cloning human stem cells. The iPhone was merely a twinkle in Apple’s eye, and the world’s population was a modest 6.5 billion people – modest compared with [...]

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Why Older SD Memory Cards Are Still Relevant

By:Danny Lin, vice president of ATP and board member of the SD Association

The SD memory card was born in the year 2000, when Bill Clinton was completing his second term as president of the United States. Sixteen years in human time may sound short, but in electronic technology time, it is an eternity. Today, more than a billion SD memory cards [...]

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您该知道的更多:如何选择适合您的 SD卡等级

撰写人: Andrew Ewing, Max Lam与 Mike Mohney

知识就是力量。在您购买一双鞋之前,您需要知道您穿鞋的尺码。把新家具组装在一起之前, 你应该会先阅读说明书。而任何一个将照顾您孩子的人你一定会确认对方是否是个能负责任 [...]

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撰写人: Andre Chen

因为2D NAND的工艺微縮能力已趋近它的极限,NAND产业界致力于3D的研发已行之多年,期望能藉由提升所有芯片面积之比特(bit)密度及GB容量让快闪记忆体产业能够持续照摩尔定律趋势发[...]

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3D NAND如何延续字节存储量的扩增,拓展更多应用
3D NAND将提供更高的密度,更好的可靠性以及更低的功耗量,并定位为支持需要这些特性之现有和新的应用。

撰写人: Avi Klein

随着世界的数字化集中,技术的不断发展,因而衍生出各式相应之工具来储存数字资产。 研究机构顾能(Gartner)报告指出2016年将有64亿个产品在在线链接使用。[...]

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思考一下: 如何正确选择用于摄影的记忆卡用

撰写人: Tom Ando


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SD 存储卡正在以它们于21世纪初期发展出之各式各样的应用,来证明其价值

作者: Janice Chiu, SD协会董事会员兼慧荣科技可扩充式储存产品部门主管。


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小巧但却功能强大的microSD ™卡庆祝问世十周年
十年间,随着容量增加六千倍,手指甲般大小的micro SD卡证明了小小的一张卡片也可以是好东西。

撰写人: Yosi Pint

microSD卡日新月异。举例来说,十年前第一张上市的microSD卡被介绍为一种可扩充移动电话内存的新方法。如今,依据美国市场研究公司(Strategy Analytics)数据显示,市面上大约有百分之七十五的智能型手机附有microSD卡插槽。该报告亦披露自开卖以来,[...]

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在汽车与外界保持联系的时代,通过具有 SD记忆卡的汽车实现数据存储

撰写人:ATP副总裁兼SD协会董事会成员Danny Lin,和ATP业务开发和应用工程Saurabh Pande

拥有传感器和计算机智能并通过互联网连接到云的汽车或智能汽车正在成为全球主流。在启用这些技术的众多应用中,有一个应用日益普及。有些人使用行车记录仪/行车记录器来记录他们的驾驶情况,以便在发生事故时作为保险索赔的证据。使用。 [...]

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microSD 记忆卡帮助推动移动销售额增长

撰写人:SD协会主席Brian Kumagai

自2005年以来,microSD记忆卡一直成功支持移动电话的销售策略,允许设备制造商提供最新移动设备不同的价格定位,从而降低成本并提高销售额。microSD记忆卡由SD协会进行具体化和规范化,其功能经过不断增强,推动设计创新以及功能和容量的持续改进,以方便消费者使用。 [...]

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撰写人:ATP副总裁兼SD协会董事会成员Danny Lin,和ATP业务开发和应用工程Saurabh Pande


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撰写人Chris Chute和Drew Henry

计算摄影可能会以各种方式影响几乎所有类型和摄影相关的公司——从智能手机制造商到 PC制造商,当然也包括SD记忆卡制造商。由于受软件驱动,它不仅会影响大文件的整体存储能力,而且也会影响驱动软件的处理容量。 […]

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