思想創新 - Articles by Our Experts

March 15, 2019
Why microSD Express Memory Cards Rule: The Many Advantages of the PCIe and NVMe Standards

The latest version of the popular microSD form factor brings SSD levels of performance, creating a host of new opportunities for memory card users.

By: Yosi Pinto

In the nearly two decades since the SD Association (SDA) introduced its first memory cards, SD and microSD memory cards have cycled through numerous evolutions and industry trends. Now, the microSD Express memory card takes a giant step forward by giving the microSD form factor PCIe® and NVMe™ capabilities alongside the legacy SD interface. [...]

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February 14, 2019
The Triple Threat of Innovations Supporting SD Express

The combination of new hardware capabilities; interface and platform solutions; plus redesigned software stacks creates new possibilities for memory card users

By: Anthony Constantine and Jacek Wysoczynski

PCIe® and NVMe™ solid state drives (SSDs) are the predominant solution in today’s client systems, used for storage in several applications. As PCIe/NVMe brings lower software stack overhead and reduces latency, it has become the most used interface in SSDs for desktops, laptops, all-in ones and two-in-ones. It is the preferred choice for servers, even in the largest data centers, and has also found usage in Internet of Things (IoT) and automotive. [...]

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January 25, 2019
A New Industrial Revolution: IIoT and SD Memory Cards

SD memory cards, supported by SD Express, are essential for businesses transforming their operations

By: Alice Chou

We’re on the brink of a revolution – a new industrial revolution. Across the world, businesses are digitally transforming the way they operate, and the backbone of this transformation is the Industrial Internet of Things (IIoT). IIoT comprises internet-connected, software-managed machinery and devices and the advanced analytics platforms that process the data they produce, all of which combine to create operational efficiencies. [...]

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October 25, 2018
Living on the Edge: A Data Storage Revolution

The new SD Express is an ideal vehicle for an edge storage and computing gateway

By: Crystal Chang

The future is here, and it requires removable storage – lots of it. Trends such as the Internet of Things (IoT), Industrial IoT (IIoT), connected cars and automation are creating overwhelming volumes of data that need to be collected, stored and analyzed. Fast transmission, access and retrieval of the torrents of data from the cloud are straining network infrastructures, making storage on the edge a more viable option for timely, cost-effective and responsive storage and computing. [...]

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September 13, 2018
Growing Demand, Growing Capacity: An introduction to the new SD Ultra Capacity function

SDUC is a response to market demands for expanded storage in SD memory cards

By: Akihisa Fujimoto

In June 2018, the SD Association (SDA) released SD 7.0, introducing two major new functions: SD Express and SD Ultra Capacity (SDUC), which boosts the limits of traditional SD memory cards’ capacity to meet the needs of users everywhere, both consumer and industrial, by extending the potential maximum SD memory card capacity up to 128TB. [...]

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July 5, 2018
Change for the Better: Introducing SD Express

A demand for memory cards with higher speeds; improved protocols and interfaces; high performance sequential; and random access spurred the creation of SD Express.

By: Yosi Pinto

It’s not uncommon for consumer and business behaviors to influence major changes in an industry. Consider the constant demand for more storage. Billions of connected devices are expected to generate 155 yottabytes of data by 2021. [...]

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May 2, 2018
Controllers: The Unsung Heroes in Achieving A2

All the buzz about A2’s stellar performance specifications would be for nothing without controllers guiding the promise into reality.

By: Rex Kuo

The brain is arguably the most important organ in the human body, managing and directing the function of all other systems, and turning the body’s collection of cells into a symphony of living matter. [...]

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January 18, 2018
Now Trending: SD Memory Cards

Eight trends in 2017, plus a look to the future

By: Paul Norbury

When historians of the future look back on the top tech trends of 2017, certain technologies will likely stand out: blockchain, facial recognition, Internet of Things (IoT), autonomous vehicles and machine learning. However, those historians would be remiss to forget the ever-reliable microSD memory card.....]

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November 1, 2017
SSDs, USB Drives, SD Memory Cards: Know the Difference

Choosing the right storage option for the right application

By: Keith Tsai

Gone are the days when consumers and businesses had to use unwieldy floppy disks, cassette tapes and CDs for music, videos and files. Portable storage options are more efficient these days, giving users the flexibility to choose between such options as USB flash drives, SD memory cards and microSD cards, and solid-state drives (SSDs) for their data storage needs.....]

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October 2, 2017
Delivering Advanced Mobile Application Performance with A1

The A1 spec progresses microSD memory card technology even further, with a few factors driving industry need

By: Dinesh Bahal

We live in a new, mobile-centric world where more people every day use smartphones and tablets to manage their lives. The content being captured with today’s mobile devices is significantly more advanced and sophisticated than previous digital data, generating much larger file sizes, and thus requiring devices with higher performance and larger storage capacities. New versions of mobile operating systems, such as Android Marshmallow, Nougat and Oreo, allow external memory card storage to be treated as if it was embedded memory.....]

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July 10, 2017
What to Know Before Storing Data on a SD Memory Card

The 5 most critical traits about SD memory cards

By: Crystal Chang

User experience, and the constant need for more efficient and cost-effective products, continue to drive innovation of new technology and the evolution of SD standards. For that reason, the SD Association is committed to defining and adopting new standards through its Technical, Compliance and Marketing Committees, representing the interest of more than 800 member companies worldwide....]

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June 14, 2017
The State of the microSD Memory Card in 2017

Consumer demand and new applications continue to drive innovation, standards and performance

By: Brian Kumagai, president of the SD Association

As long as data caps, wireless network gaps and security concerns continue to exist, there will always be challenges retrieving content over open networks. The ability to store content locally and access it via smartphone will be necessary as long as the creation and consumption of data continues to grow at its rapid pace – and microSD memory cards can create a consistent, seamless and enjoyable user experience while also providing local data storage. [...]

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March 24, 2017
Applications in Action: Introducing the Newest Application Performance Class

The new features found in A2, and what A2 means for consumers and manufacturers

By: Yosi Pinto

Market needs are always evolving, and for the optimal user experience, manufacturers and consumers alike must stay in touch with updates to SD memory card standards. Most of today’s Android and Windows smartphones and mobile computing devices allow application data to be saved on removable cards. Additionally, when Google released Android Marshmallow in 2015, it expanded microSD memory card support by offering Adoptable Storage Devices, allowing users to run applications directly from [...]

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December 20, 2016
Understanding the Difference Between Consumer and Industrial SD Memory Cards

Industrial and OEM users have more unique options

By: Paul Norbury

SD memory cards as a technology have a proven track record as the most successful removable storage form factor of all time. They are a simple, trusted and low-cost solution. They are also supported by a very large percentage of the consumer electronics industry, and SD slots can be found on many everyday devices, including smartphones, tablets, DVRs and in-car video recorders. [...]

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November 14, 2016
Think Big: The Rise of 4K and 8K Content

SD memory cards are optimal for recording, storing and streaming ultra-high-definition content

By: Noriya Sakamoto

There’s been a lot of buzz lately in the consumer electronics market around one particular letter of the alphabet: K – as in 4K and 8K. 4K refers to a display device or content that has a horizontal resolution of roughly 4,000 pixels and vertical resolution of 2,000 pixels, whereas 8K is about 8,000 pixels horizontally and more than 4,000 pixels vertically. 4K is also known as ultra-high-definition, whereas 8K doesn’t even have a qualifier like that yet [...]

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August 26, 2016
The Card Versus The Cloud

The never-ending quest for more storage

By: Dinesh Bahal

Card or cloud? That is the question that consumers and businesses will be asking themselves more and more frequently when they think about storing and sharing video, photos and other files – whether to upload the files to the cloud or save them on a local storage device like a microSD™ memory card, SD™ card, high-capacity USB drive or even a solid-state drive. [...]

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June 30, 2016
Removable Storage Flies High in Aerial Imaging

microSD: The unsung hero of a rapidly growing market

By: Wes Brewer, VP and GM of Lexar, a global brand of Micron Technology

Drones, also known as unmanned aerial vehicles (UAVs), are one of the most popular and quickly growing segments of the camera market, providing new possibilities for professionals and enthusiasts alike. Along with the explosive growth of this market comes an ever-growing demand for high-performance, high-capacity removable microSD storage to meet its needs. [...]

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May 13, 2016
The State of the microSD Memory Card in 2016

New applications continue to drive innovation, standards and performance

By: Brian Kumagai, president of the SD Association and Yosi Pinto, chairman of the SD Association

When one thinks back to 2005, the year of the microSD memory card’s debut, it feels like far more than 11 years has gone by. YouTube was just a tiny startup company, and scientists were years away from cloning human stem cells. The iPhone was merely a twinkle in Apple’s eye, and the world’s population was a modest 6.5 billion people – modest compared with [...]

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Why Older SD Memory Cards Are Still Relevant

By:Danny Lin, vice president of ATP and board member of the SD Association

The SD memory card was born in the year 2000, when Bill Clinton was completing his second term as president of the United States. Sixteen years in human time may sound short, but in electronic technology time, it is an eternity. Today, more than a billion SD memory cards [...]

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您該知道的更多: 如何選擇適合您的 SD卡等級

撰寫人: Andrew Ewing, Max Lam與 Mike Mohney

知識就是力量。在您購買一雙鞋之前,您需要知道您穿鞋的尺碼。把新傢俱組裝在一起之前, 你應該會先閱讀說明書。而任何一個將照顧您孩子的人你一定會確認對方是否是個能負責任 [...]

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撰寫人: Andre Chen

隨著世界的數位化集中,技術的不斷發展,因而衍生出各式相應之工具來儲存數位資產。 研究機構顧能(Gartner)報告指出2016年將有64億個產品在線上連結使用。該研究機構還發表每天會有5.5百萬個新增加被連線的產品,而後續創新和技術改進絲毫沒有趨緩的跡象顯示。 [...]

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3D NAND如何延續位元儲存量的擴增,拓展更多應用
3D NAND將提供更高的密度,更好的可靠性以及更低的功耗量,並定位為支援需要這些特性之現有和新的應用。

撰寫人: Avi Klein

因為2D NAND的製程微縮能力已趨近它的極限,NAND產業界致力於3D的研發已行之多年,期望能藉由提升所有晶片面積之位元(bit)密度及GB容量讓快閃記憶體產業能夠持續照摩爾定律趨勢發[...]

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思考一下: 如何正確選擇用於攝影的記憶卡

撰寫人: Tom Ando

當今一般的消費者拍照大多是使用智慧型手機,而專業的攝影師仍需要高階數位相機提供的品質與性能。但即使是最好的相機,若缺乏適當的記憶卡搭配,相機就無法發揮其最佳性能 [...]

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SD 記憶卡正在以它們於21世紀初期發展出之各式各樣的應用,來證明其價值

作者: Janice Chiu, SD協會董事會員兼慧榮科技可擴充式儲存產品部門主管。

有時候,機械裝置中最有效率的組件,是使用者所無法看見的。然而,缺少了這些標準組件,設備將無法正常運作。這就像是SD記憶卡,這個在今日各種產業與應用上廣受歡迎外形小巧之可擴充記憶科技。 [...]

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小巧但卻功能強大的microSD ™卡慶祝問世十周年

撰寫人:Yosi Pint

microSD卡日新月異。舉例來說,十年前第一張上市的microSD卡被介紹為一種可擴充行動電話記憶體的新方法。如今,依據美國市場研究公司(Strategy Analytics)資料顯示,市面上大約有百分之七十五的智慧型手機附有microSD卡插槽。該報告亦披露自開賣以來,已銷售了數十億計的microSD卡。 [...]

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撰寫人:ATP副總裁兼SD協會董事會成員Danny Lin,和ATP業務開發和應用工程Saurabh Pande

擁有感應器和智慧型電腦並透過互聯網連接到雲端的汽車或智慧型汽車正在成為全球主流。使用這些技術所開發的眾多應用中,有一個應用日益普及。有些人使用行車記錄儀/行車記錄器來記錄他們的駕駛情況,以便在發生事故時作為保險索賠的證據。 [...]

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撰寫人:SD協會主席Brian Kumagai

自2005年以來,microSD記憶卡一直成功支援行動電話的銷售策略,允許裝置製造商提供最新行動裝置不同的價格定位,從而降低成本並提高銷售額。microSD記憶卡由SD協會進行規格化和標準化,其功能經過不斷增強,推動設計創新以及功能和容量的持續改進,以方便消費者使用。 [...]

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撰寫人:ATP副總裁兼SD協會董事會成員Danny Lin,和ATP業務開發和應用工程Saurabh Pande


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撰寫人Chris Chute和Drew Henry


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