Thought Leadership

October 2, 2017
Delivering Advanced Mobile Application Performance with A1

The A1 spec progresses microSD memory card technology even further, with a few factors driving industry need

By: Dinesh Bahal

We live in a new, mobile-centric world where more people every day use smartphones and tablets to manage their lives. The content being captured with today’s mobile devices is significantly more advanced and sophisticated than previous digital data, generating much larger file sizes, and thus requiring devices with higher performance and larger storage capacities. New versions of mobile operating systems, such as Android Marshmallow, Nougat and Oreo, allow external memory card storage to be treated as if it was embedded memory.....]


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July 10, 2017
What to Know Before Storing Data on a SD Memory Card

The 5 most critical traits about SD memory cards

By: Crystal Chang

User experience, and the constant need for more efficient and cost-effective products, continue to drive innovation of new technology and the evolution of SD standards. For that reason, the SD Association is committed to defining and adopting new standards through its Technical, Compliance and Marketing Committees, representing the interest of more than 800 member companies worldwide....]


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June 14, 2017
The State of the microSD Memory Card in 2017

Consumer demand and new applications continue to drive innovation, standards and performance

By: Brian Kumagai, president of the SD Association

As long as data caps, wireless network gaps and security concerns continue to exist, there will always be challenges retrieving content over open networks. The ability to store content locally and access it via smartphone will be necessary as long as the creation and consumption of data continues to grow at its rapid pace – and microSD memory cards can create a consistent, seamless and enjoyable user experience while also providing local data storage. [...]

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March 24, 2017
Applications in Action: Introducing the Newest Application Performance Class

The new features found in A2, and what A2 means for consumers and manufacturers

By: Yosi Pinto

Market needs are always evolving, and for the optimal user experience, manufacturers and consumers alike must stay in touch with updates to SD memory card standards. Most of today’s Android and Windows smartphones and mobile computing devices allow application data to be saved on removable cards. Additionally, when Google released Android Marshmallow in 2015, it expanded microSD memory card support by offering Adoptable Storage Devices, allowing users to run applications directly from [...]

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December 20, 2016
Understanding the Difference Between Consumer and Industrial SD Memory Cards

Industrial and OEM users have more unique options

By: Paul Norbury

SD memory cards as a technology have a proven track record as the most successful removable storage form factor of all time. They are a simple, trusted and low-cost solution. They are also supported by a very large percentage of the consumer electronics industry, and SD slots can be found on many everyday devices, including smartphones, tablets, DVRs and in-car video recorders. [...]

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November 14, 2016
Think Big: The Rise of 4K and 8K Content

SD memory cards are optimal for recording, storing and streaming ultra-high-definition content

By: Noriya Sakamoto

There’s been a lot of buzz lately in the consumer electronics market around one particular letter of the alphabet: K – as in 4K and 8K. 4K refers to a display device or content that has a horizontal resolution of roughly 4,000 pixels and vertical resolution of 2,000 pixels, whereas 8K is about 8,000 pixels horizontally and more than 4,000 pixels vertically. 4K is also known as ultra-high-definition, whereas 8K doesn’t even have a qualifier like that yet [...]

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August 26, 2016
The Card Versus The Cloud

The never-ending quest for more storage

By: Dinesh Bahal

Card or cloud? That is the question that consumers and businesses will be asking themselves more and more frequently when they think about storing and sharing video, photos and other files – whether to upload the files to the cloud or save them on a local storage device like a microSD™ memory card, SD™ card, high-capacity USB drive or even a solid-state drive. [...]

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June 30, 2016
Removable Storage Flies High in Aerial Imaging

microSD: The unsung hero of a rapidly growing market

By: Wes Brewer, VP and GM of Lexar, a global brand of Micron Technology

Drones, also known as unmanned aerial vehicles (UAVs), are one of the most popular and quickly growing segments of the camera market, providing new possibilities for professionals and enthusiasts alike. Along with the explosive growth of this market comes an ever-growing demand for high-performance, high-capacity removable microSD storage to meet its needs. [...]

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May 13, 2016
The State of the microSD Memory Card in 2016

New applications continue to drive innovation, standards and performance

By: Brian Kumagai, president of the SD Association and Yosi Pinto, chairman of the SD Association

When one thinks back to 2005, the year of the microSD memory card’s debut, it feels like far more than 11 years has gone by. YouTube was just a tiny startup company, and scientists were years away from cloning human stem cells. The iPhone was merely a twinkle in Apple’s eye, and the world’s population was a modest 6.5 billion people – modest compared with [...]

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April 11, 2016
Why Older SD Memory Cards Are Still Relevant

By: Danny Lin, vice president of ATP and board member of the SD Association

The SD memory card was born in the year 2000, when Bill Clinton was completing his second term as president of the United States. Sixteen years in human time may sound short, but in electronic technology time, it is an eternity. Today, more than a billion SD memory cards [...]

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March 9, 2016
The More You Know: Choosing the SD Speed Class That’s Right for You

A guide to the various speed classes of SD cards and their optimal uses

By: Andrew Ewing, Max Lam and Mike Mohney

Knowledge is power. Before you buy a pair of shoes, you need to know your shoe size. Before putting together new furniture, you should read the instructions. And you definitely need to make sure anyone who watches your children is a responsible, [...]

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January18, 2016
Why the SD Market Continues to Focus on Capacity, Security and Reliability

By: Andre Chen

Andre Chen As the world becomes more digitally focused, technology continues to evolve, and so do the tools used to store digital assets. Gartner says 6.4 billion connected things will be in use by 2016. The research firm also states 5.5 million new things will get connected every day[...]

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December 11, 2015
How 3D NAND Can Continue Gigabytes Scaling, Enhance Applications

3D NAND will deliver higher density, better reliability and lower power, and is positioned to serve existing and new applications that require these properties.

By: Avi Klein

Because 2D NAND’s ability to shrink is reaching its limits, the NAND industry has been working for a few years on 3D, which is expected to enable the flash memory industry to continue the Moore’s Law trend by increasing bit density and GB capacity of any given silicon area (see chart 1). In addition to being [...]

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November 25, 2015
Picture This: How to Select the Right Photography Memory Card

Learn about the capabilities you should take into account when shopping for your next memory card

By: Tom Ando, general manager for Canon Inc. and Co-Chairman of the Compliance Committee and a board member of the SD Association

While the average consumer uses a smart phone to take pictures, professional photographers need the quality and features that high-end digital cameras offer. But even the best camera will not perform at its maximum level without the appropriate memory card. Certain characteristics such as speed are critical for capturing a valuable image, especially for action photographs. s.. [...]

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October 27, 2015
The Next Frontier: New Applications for SD Memory Cards

SD memory cards are proving their worth in a variety of applications that have emerged in the first part of the 21st century

By Janice Chiu, a board member of the SD Association and the Director of Expandable Storage Team at Silicon Motion Inc.

Sometimes, the most effective components of machinery are the ones users never see. Yet, without these building blocks, equipment would fail to perform properly. The same could be said of SD memory cards, the popular small form factor expandable memory technology used in many industries and applications today. . [...]

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October 7, 2015
Small but Mighty, the microSD™ Card Celebrates its 10-year Anniversary
With capacity that has increased 6,000 times in 10 years, packed into a device the size of a finger nail, microSD cards prove that good things do come in small packages

By Yosi Pinto

microSD cards have come a long way. For example, the first microSD cards were introduced to the market as a new method for expanding mobile phone memory 10 years ago. Today, about 75 percent of smartphone models on the market contain microSD slots, according to data from Strategy Analytics. The report also reveals that several billion microSD cards have been sold since their initial release, and predicts that more than one billion will be sold this year. . [...]

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July 15, 2015
Why SD Memory Cards Drive Reliable Storage in Automotive Applications
Take the wheel with SD memory cards for data storage in the age of connected cars

By Danny Lin, and Saurabh Pande

Vehicles with sensor and compute intelligence, connected via the internet to the cloud or smart cars, are on their way to becoming mainstream around the world. One of the many applications enabled by these technologies is gaining popularity; some people are using dash-cameras/drive recorders to log their drives, so that they have evidence for insurance purposes in case of an accident. [...]

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May 26, 2015
microSD Memory Cards Help Drive Mobile Sales
More storage choices are good for both consumers and the mobile device industry

By Brian Kumagai

microSD memory cards have supported successful mobile phone sales strategies since 2005, allowing device manufacturers to reduce costs and increase sales by offering a range of price points on the latest mobile devices. Specified and standardized by the SD Association (SDA), microSD memory card capabilities are [...]

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May 13, 2015
Bite-sized Storage Solutions for Industrial IoT Applications
As IoT applications grow at a rapid pace, organizations must address the need for reliable data storage

By Danny Lin and Saurabh Pande

The Internet of Things (IoT) is taking over the world. According to a McKinsey Global Institute report, the impact of the IoT on the global economy could reach $6.2 trillion by 2025. The same report estimates that the market for connected devices will grow to 20 billion or 30 billion units by 2020. [...]

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April 21, 2015
Computational Photography Will Revolutionize Photo Storage

By Chris Chute and Drew Henry

Computational photography has the potential to impact virtually every type of company involved in photography in any way -- from makers of smartphones to PCs to, naturally, SD memory cards. Because it's driven by software, it doesn't just affect the overall storage capability for large files, but also the processing capacity that drives the software. […]

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