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      • About SD Association

        Founded in January 2000 by Panasonic, SanDisk and Toshiba, the SD Association is a group dedicated to establishing SD standards and facilitating their adoption and development.
        At its outset the Association represented just 14 member companies and has grown into a global alliance comprised of around 1,000 member companies. By developing and adopting SD standards, members enjoy better compatibility of member cards between devices, greatly enhancing consumer enjoyment and convenience.

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          • SD, SDHC, SDXC and SDUC Card Capacity Choices
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      • Consumers

        The SD Association has prepared multiple SD standards relating to such features as memory capacity and reading/writing speed in order for users to select the optimum card for their device.

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        Download the SD Association Whitepapers, SD Simplified Specifications and SD Memory Card Formatter here.

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What’s New

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  • What's New
  • Articles by Our Experts
  • SD Association News
  • Upcoming Events
  • Past Events
  • What's New

  • September 15, 2021

    Press Release - New
    SDA Announces New SD Express/UHS-II Verification Program (SVP)

  • August 12, 2021

    Articles by Our Experts - New Article
    Flash Storage in the Photography Industry

  • August 02, 2021

    SD Association News Brief has been published

    Download the tri-annual newsletter HERE

  • June 07, 2021

    Articles by Our Experts
    From Entertainment to Engineering, Virtual Reality is Turning Heads

  • June 01, 2021

    SD Express Host Implementation Video

    Learn how to easily add support of the revolutionary SD Express memory card (with PCIe/NVMe interface) to any host product requiring storage. Watch Video.

  • May 06, 2021

    SD Express Host Implementation Guideline Webinar is available now

    Click HERE to learn in 30 minutes how to easily add revolutionary SD Express memory card capabilities to any product requiring storage. SD Express memory cards can act as removable SSD’s, delivering lightning fast data transfer rates nearing 4GB/s using PCIe Generation 4 and NVMe architectures.

  • April 07, 2021

    Articles by Our Experts
    Benefits of Dashboard Cameras Becoming more Widespread

  • April 06, 2021

    SD Association News Brief has been published

    Download the tri-annual newsletter HERE

  • March 02, 2021

    SDA Membership Information Leaflet has been added

    SDA Membership Information – Join Today

  • March 01, 2021

    Industrial SD Memory Card Panel in the SDA Virtual Booth has been updated.

    Industrial SD Card Panel is here.

  • February 15, 2021

    Articles by Our Experts
    Memory Cards Boost Drone Usefulness

  • November 30, 2020

    Articles by Our Experts
    Advances in Flash Memory and the Art of the Possible

  • November 30, 2020

    The SD Express Virtual Trade Show, “SD Express Overview & Testing Presentation” video added.

    The SD Express Virtual Trade Show,
    “SD Express Overview & Testing Presentation” video added.

  • October 26, 2020

    Articles by Our Experts
    The State of microSD: microSD Memory Card Trends in 2020

  • September 28, 2020

    Articles by Our Experts
    Maximizing the Value of Removable Storage

  • September 25, 2020

    Simplified Specification, Physical Layer Simplified Specification Ver.8.0 Uploaded

    https://www.sdcard.org/downloads/pls/

  • July 24, 2020

    20 Years of Innovation Video Added

    https://youtu.be/nOf750jcP7o

  • July 15, 2020

    Articles by Our Experts
    The More You Know: The Evolution of SD Ratings for New Applications

  • May 19, 2020

    Articles by Our Experts
    SD Association Delivers Gigabyte Speed Leap with New SD Express 8.0

  • May 19, 2020

    White Paper
    SD Express Host Implementation Guideline

  • May 19, 2020

    Press Release
    SD Express Delivers New Gigabyte Speeds For SD Memory Cards Cards reach maximum 4GB/sec transfer rate with PCIe® 4.0 architecture(English)(日本語)(简体中文)

  • May 19, 2020

    White Paper
    SD Express and microSD Express Memory Cards: The Best Choice for your Future Product Designs

  • May 19, 2020

    White Paper
    SD Express Memory Cards with PCIe® and NVMeTM Interfaces

  • May 19, 2020

    The SD Express Virtual Trade Show

    See The SD Express Virtual Trade Show

  • March 27, 2020

    Simplified Specification, Physical Layer Simplified Specification Ver.7.10 Uploaded

    https://www.sdcard.org/downloads/pls/index.html

  • March 09, 2020

    Articles by Our Experts
    The SD Memory Card Formatter
    How this handy tool solves your memory card formatting needs

  • February 06, 2020

    Articles by Our Experts
    After Two Decades of Success, the SD Association Celebrates Its 20th Anniversary and Looks Ahead to A Promising Future

  • January 21, 2020

    Press Release
    SD & microSD Memory Cards – The World’s First Choice in Memory Cards – 20 Years of Innovation(English)(日本語)(简体中文)

  • December 15, 2019

    Articles by Our Experts
    Lost Data and SD Memory Cards: A Primer

  • November 01, 2019

    User’s Manual of SD Memory Card Formatter for Windows/Mac (English / Japanese) minor revision.

    https://www.sdcard.org/downloads/formatter/

  • September 02, 2019

    Articles by Our Experts
    Keeping It Real: How SD-3C Fights Counterfeit SD Memory Cards

  • March 15, 2019

    Articles by Our Experts
    The State of the microSD Memory Card: 8 Trends to Watch in 2019

  • March 15, 2019

    Articles by Our Experts
    Why microSD Express Memory Cards Rule: The Many Advantages of the PCIe and NVMe Standards

  • February 25, 2019

    Press Release
    microSD Express – The Fastest Memory Card for Mobile Devices

  • February 14, 2019

    Articles by Our Experts
    The Triple Threat of Innovations Supporting SD Express

  • January 25, 2019

    Articles by Our Experts
    A New Industrial Revolution: IIoT and SD Memory Cards

  • November 20, 2018

    SD Memory Card Formatter has been updated to 5.0.1.

    https://www.sdcard.org/downloads/formatter/index.html

  • October 25, 2018

    Articles by Our Experts
    Living on the Edge: A Data Storage Revolution

  • September 13, 2018

    Articles by Our Experts
    Growing Demand, Growing Capacity: An introduction to the new SD Ultra Capacity function

  • August 31, 2018

    Simplified Specification Files minor revision.

  • July 05, 2018

    Articles by Our Experts
    Change for the Better: Introducing SD Express

  • June 27, 2018

    Introducing a New SD 7.0 Standard Press Release.

    SD Express – A Revolutionary Innovation for SD Memory Cards

  • June 27, 2018

    Press Release
    SD Express – A Revolutionary Innovation for SD Memory Cards

  • June 27, 2018

    Press Release
    SD Express Cards with PCIe and NVMe Interfaces(简体中文)

  • June 13, 2018

    Articles by Our Experts is our new thought leadership center with insights on interesting SD memory card topics.

  • May 02, 2018

    The SDA Association Privacy Policy has been updated.

    SD Association Privacy Policy

  • March 02, 2018

    Articles by Our Experts
    Controllers: The Unsung Heroes in Achieving A2

  • January 18, 2018

    Articles by Our Experts
    Now Trending: SD Memory Cards

  • December 07, 2017

    Top Page Design Renewal

  • November 01, 2017

    Articles by Our Experts
    SSDs, USB Drives, SD Memory Cards: Know the Difference

  • October 02, 2017

    Articles by Our Experts
    Delivering Advanced Mobile Application Performance with A1

  • September 11, 2017

    Press Release
    Tuxera Updates SD Memory Card Formatter for SD Association

  • July 10, 2017

    Articles by Our Experts
    What to Know Before Storing Data on a SD Memory Card

  • June 14, 2017

    Articles by Our Experts
    The State of the microSD Memory Card in 2017

  • March 24, 2017

    Articles by Our Experts
    Applications in Action: Introducing the Newest Application Performance Class

  • March 07, 2017

    White Paper
    Mobile Device Innovations: Application Performance Class Expansion and New Low Voltage Signaling for SD Memory Cards

  • February 27, 2017

    Press Release
    SD Association adds Higher App Performance Class and Low Voltage Signaling to Expand Support for Mobile Devices

  • February 27, 2017

    SD Association adds Higher App Performance Class and Low Voltage Signaling to Expand Support for Mobile Devices

    https://www.sdcard.org/press/Will_arrive_on_Feb22_JST.pdf

  • February 23, 2017

    White Paper
    Understanding the New UHS-III(日本語)

  • February 23, 2017

    Press Release
    SD Association Doubles Bus Interface Speeds with UHS-III

  • December 20, 2016

    Articles by Our Experts
    Understanding the Difference Between Consumer and Industrial SD Memory Cards

  • November 21, 2016

    Press Release
    SD Association Introduces App Performance Class and New SD Memory Card Symbol

  • November 18, 2016

    White Paper
    Application Performance Class:The new class of performance for applications on SD memory cards (SD 5.1)

  • November 14, 2016

    Articles by Our Experts
    Think Big: The Rise of 4K and 8K Content

  • August 26, 2016

    Articles by Our Experts
    The Card Versus The Cloud

  • July 30, 2016

    Articles by Our Experts
    Removable Storage Flies High in Aerial Imaging

  • May 13, 2016

    Articles by Our Experts
    The State of the microSD Memory Card in 2016

  • April 11, 2016

    Articles by Our Experts
    Why Older SD Memory Cards Are Still Relevant

  • March 09, 2016

    Articles by Our Experts
    The More You Know: Choosing the SD Speed Class That’s Right for You

  • February 25, 2016

    Press Release
    New SD Association Video Speed Class Supports 8K and Multi-File Video Recording

  • February 24, 2016

    White Paper
    Video Speed Class:The new capture protocol of SD 5.0

  • February 22, 2016

    Press Release
    SDA Shows microSD Value for Mobile Payment and Network Security

  • January 20, 2016

    Articles by Our Experts
    Why the SD Market Continues to Focus on Capacity, Security and Reliability

  • December 11, 2015

    Articles by Our Experts
    How 3D NAND Can Continue Gigabytes Scaling, Enhance Applications

  • November 25, 2015

    Articles by Our Experts
    Picture This: How to Select the Right Photography Memory Card

  • October 27, 2015

    Articles by Our Experts
    The Next Frontier: New Applications for SD Memory Cards

  • October 07, 2015

    Articles by Our Experts
    Small but Mighty, the microSD™ Card Celebrates its 10-year Anniversary

  • July 15, 2015

    Articles by Our Experts
    Why SD Memory Cards Drive Reliable Storage in Automotive Applications

  • July 13, 2015

    Press Release
    SDA Displays Advanced Solutions for Mobile Devices at MWC SHANGHAI

  • May 26, 2015

    Articles by Our Experts
    microSD Memory Cards Help Drive Mobile Sales

  • May 13, 2015

    Articles by Our Experts
    Bite-sized Storage Solutions for Industrial IoT Applications

  • April 21, 2015

    Articles by Our Experts
    Computational Photography Will Revolutionize Photo Storage

  • March 02, 2015

    Press Release
    SDA Displays Advanced Solutions for Mobile Devices at MWC

  • November 04, 2014

    Press Release
    smartSD Optimizes HCE Solution to Deploy Secure NFC Services on Smartphones

  • September 16, 2014

    Press Release
    SD Association Expands iSDIO Specification, Adds High-Speed Contactless Data Transfer with TransferJet

  • September 01, 2014

    White Paper
    A New Method of High Speed P2P File Transfer using SD Card and TransferJet Technology(日本語)

  • September 01, 2014

    White Paper
    Activating New Mobile Services and Business Models Through smartSD Memory Cards

  • March 25, 2014

    Press Release
    SD Association Signs Collaboration Agreement with TransferJet Consortium

  • February 04, 2014

    Press Release
    SD Association and Near Field Communication Forum Sign Collaboration Agreement

  • November 19, 2013

    Press Release
    SD Association Hosts smartSD Workshop at CARTES

  • June 05, 2013

    Press Release
    SD Association Introduces smartSD Memory Cards with SWP Interface for NFC

  • January 09, 2012

    Press Release
    SD Association Adds Standardized Wireless Communication to World-Leading SD Memory Card Standards

  • November 09, 2011

    Press Release
    SD Association and GlobalPlatform Collaborate to Enable New Smart Card Applications

  • January 05, 2011

    Press Release
    SD Association Triples Speeds with UHS- II and Introduces New e-Book Specification

  • September 02, 2010

    Press Release
    SD Association Reveals New Memory Card Design for Incredibly Fast Cards

  • June 23, 2010

    Press Release
    SD Association Defines New High-Speed Performance Options for SDXC and SDHC Memory Cards and Devices

  • January 05, 2010

    Press Release
    SD Association Celebrates 10 Years of Innovation at CES 2010

  • November 11, 2009

    Press Release
    SDA Offers Exclusive Glimpse Into Technology Behind SDXC Memory Card Standard at CEATEC 2009

  • November 10, 2009

    Press Release
    SDXC Helps Smart Phones Get Smarter, Ready for More Mobile Services

  • January 07, 2009

    Press Release
    SDXC Signals New Generation of Removable Memory with up to 2 Terabytes of Storage

  • September 11, 2008

    Press Release
    SD Card Association Introduces Embedded SD for Mobile Phones, Consumer Devices

  • March 26, 2007

    Press Release
    SDHC Memory Cards Record Television Programming for Mobile TV Viewers

  • March 08, 2007

    Press Release
    SDHC Memory Cards Poised for Market Leadership

  • December 04, 2006

    Press Release
    SDA to unveil new mobile TV recording technologies at ITU Telecom world 2006

  • January 04, 2006

    Press Release
    CES 2006 Press Release

  • July 13, 2005

    Press Release
    Announcement of microSD Specification Approval

  • March 15, 2005

    Press Release
    CTIA New Orleans

  • February 14, 2005

    Press Release
    3GSM World Congress Cannes, France

  • April 29, 2004

    Press Release
    SDA German Press

  • March 22, 2004

    Press Release
    CTIA San Francisco

  • February 23, 2004

    Press Release
    3GSM World Congress Cannes, France

  • February 12, 2004

    Press Release
    Report on SDA General Meeting in Hawaii

  • January 08, 2004

    Press Release
    CES 2004

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